Marketing Management-6

Multiple Choice Multiple Answer
Question Trade promotions include
Correct Answer Push money allowance , Promotional allowance
Your Answer Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance

Multiple Choice Single Answer
Question What is diversification?
Correct Answer New product-New market
Your Answer New product-New market

Select The Blank
Question A speciality product is ________ intensively distributed than a shopping product
Correct Answer Less
Your Answer Less

Select The Blank
Question ________ is a delivery of standard of living to society
Correct Answer Marketing
Your Answer Marketing

Multiple Choice Single Answer
Question This discount is offered to customers to encourage them to remain loyal buyers
Correct Answer Quantity discount
Your Answer Quantity discount

Multiple Choice Single Answer
Question Which is the shortest marketing channel for an industrial product?
Correct Answer Producer--->Industrial user
Your Answer Producer--->Industrial user

Select The Blank
Question In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same time
Correct Answer Variable
Your Answer Variable

Select The Blank
Question More ________ is involved in sales to industrial buyers than consumers
Correct Answer Money
Your Answer Money

Multiple Choice Single Answer
Question This strategic posture plays a leadership role in establishing how the industry operates
Correct Answer Shapers
Your Answer Adapters

Multiple Choice Multiple Answer
Question For exchange to take place, which conditions must be satisfied ?
Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party
Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party

Select The Blank
Question Optimum marketing mix is obtained using analysis, ________, implementation and control.
Correct Answer Planning
Your Answer Planning

Multiple Choice Multiple Answer
Question Factors affecting demand of a product?
Correct Answer Population , Increase in buying power
Your Answer Population , Increase in buying power , Decrease in buying power , Buyer preferences

Multiple Choice Multiple Answer
Question Characteristics for effective market segmentation are:
Correct Answer Actionable , Measurable , Accessible
Your Answer Dependable , Measurable

True/False
Question Change in company structure from divisional to matrix also mean changes in the systems in various degrees
Correct Answer True
Your Answer True

Select The Blank
Question Skimming pricing involves________ risk.
Correct Answer Low
Your Answer Low

True/False
Question Product concept testing through physical presentation increase the reliability of test.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question It is the process of selecting people for company positions and developing skills and abilities for assignments in the company
Correct Answer Staffing
Your Answer Staffing

Multiple Choice Single Answer
Question It is is the data which has been converted to a useful form for decision making
Correct Answer Information
Your Answer Information

Select The Blank
Question ________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer Marketing
Your Answer Marketing

Multiple Choice Multiple Answer
Question What are psychogenetic needs
Correct Answer Belonging , Recognition
Your Answer Belonging , Recognition

Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer are the same ?
Correct Answer Subsistence
Your Answer Subsistence

Select The Blank
Question ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job.
Correct Answer Underemployment
Your Answer Unemployment

True/False
Question In negotiated contracts, the bid selected by buyer is not necessarily the lowest
Correct Answer True
Your Answer True

Select The Blank
Question ________ is a descriptive thought that a person holds about something
Correct Answer Belief
Your Answer Attitude

True/False
Question The cultural environment shows long term trends towards a hedonistic society.
Correct Answer True
Your Answer True

True/False
Question Each product and brand has a status symbol potential
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them
Correct Answer Planning
Your Answer Planning

Multiple Choice Single Answer
Question The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as :
Correct Answer Concentration
Your Answer Concentration

True/False
Question Warehouses are needed when supply sources and markets are located close by.
Correct Answer False
Your Answer False

Select The Blank
Question ________ is seen as an integral process that converts materials into goods
Correct Answer Systems
Your Answer Systems

Match The Following
Question Correct Answer Your Answer
Ballast business - Fit well but low opportunities - Fit well but low opportunities
Gap analysis - Difference between desired and projected performance - Difference between desired and projected performance
Corporate parenting - Managing SBU's by a corporate - Managing SBU's by a corporate
Heartland business - Give the highest priority - Give the highest priority

Multiple Choice Multiple Answer
Question The participants in a communication process are :
Correct Answer Source , Recipient
Your Answer Source , Recipient

Multiple Choice Multiple Answer
Question Conditions for a Successful Communication are :
Correct Answer Sender transmits message , Receiver receives message
Your Answer Sender transmits message , Receiver receives message , Message has meaning

Multiple Choice Multiple Answer
Question Adoption rate will be higher and faster if the product has
Correct Answer Lower price , Greater utility , Compatability with society
Your Answer Lower price , Greater utility , Compatability with society

True/False
Question Macro environment is composed of the major forces that pose opportunities and create threat for the Co.
Correct Answer True
Your Answer False

True/False
Question Experimental research involves obtaining data from respondents in person, mail or by phone
Correct Answer False
Your Answer False

True/False
Question Rise and fall of interest rates has a major effect on consumer's decision to buy products on credit
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question What is Marginal cost?
Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue
Your Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue

Multiple Choice Multiple Answer
Question Types of strategic business units are :
Correct Answer Stars , Cash cows , Question marks
Your Answer Stars , Cash cows , Question marks , Goats

Multiple Choice Multiple Answer
Question What is break down approach
Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales
Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales

Multiple Choice Single Answer
Question Minimum number of segments in a multi segment strategy:
Correct Answer 2
Your Answer 2

True/False
Question Storage helps firms balance supply and demand.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question Here the organisation acquires the operations of one or more other organisations on the same level.
Correct Answer Horizontal integration
Your Answer Horizontal integration

Match The Following
Question Correct Answer Your Answer
This refers to the number of product items within each product line - Product depth - Product depth
This includes all product item's a company offers. - Product mix - Product mix
This is a group of products that are related. - Product line. - Product line.
This is the total number of product lines. - Product breadth - Product breadth

Multiple Choice Single Answer
Question Source credibility is :
Correct Answer Receiver's perception regarding belief on sender.
Your Answer Receiver's perception regarding belief on sender.

Multiple Choice Multiple Answer
Question Business is rated on which dimensions
Correct Answer Market attractiveness , Business strength
Your Answer Market attractiveness , Business strength , Profit margin , Competition level

Select The Blank
Question ________ is a part of the company that has a separate mission and objectives
Correct Answer SBU
Your Answer SBU