Marketing Management-10

Marketing Management


True/False
Question Sales contests, consumer contests are examples of public relations.
Correct Answer False
Your Answer False


True/False
Question Shorter production runs are required to produce large number of products in multi-segment strategy
Correct Answer True
Your Answer True


Select The Blank
Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution.
Correct Answer Exclusive
Your Answer Integral


Multiple Choice Multiple Answer
Question Adoption rate will be higher and faster if the product has
Correct Answer Lower price , Greater utility , Compatability with society
Your Answer Lower price , Greater utility , Compatability with society


Multiple Choice Multiple Answer
Question Types of Organisational Market
Correct Answer Reseller market , Industrial market , Government market
Your Answer Reseller market , Industrial market , Government market


True/False
Question Formal planning provides clearer performance standards.
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question Market segmentation can be done on the basis of following factors
Correct Answer Psychographic , Demographic , Geographic
Your Answer Psychographic , Demographic , Geographic


Select The Blank
Question Few large buyers do maximum purchasing in ________
Correct Answer Industrial market
Your Answer Industrial market


Select The Blank
Question ________ product is sold for use in producing other goods or services
Correct Answer Industrial
Your Answer Industrial


Multiple Choice Single Answer
Question The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as :
Correct Answer Concentration
Your Answer Concentration


Match The Following
Question Correct Answer Your Answer

Feedback Communication from receiver to sender Communication from receiver to sender

Encoding Putting meaning to symbols conveyed as messages Putting meaning to symbols conveyed as messages

Decoding Interpreting the message by receiver Consumers are selective in choosing messages they receive

Noise It interferes with communication process It interferes with communication process



Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form


Multiple Choice Single Answer
Question This data is originated by original research through observation/ enquiry
Correct Answer Primary data
Your Answer Primary data


Multiple Choice Multiple Answer
Question What are the stages in new product development ?
Correct Answer Idea screening , Market testing , Commercialisation
Your Answer Idea screening , Market testing , Commercialisation


Multiple Choice Single Answer
Question Safety stock available with a company is 200 units and seasonal stock is 150 units. The usage rate of the product is 5 units/day and lead time is of 10 days. Calculate the basic stock.
Correct Answer 400 units
Your Answer 400 units


Multiple Choice Single Answer
Question General Electric Matrix is divided into how many cells
Correct Answer 9
Your Answer 4


Multiple Choice Multiple Answer
Question Total cost concept includes
Correct Answer Damaged goods , Inventory obsolescence , Transportation
Your Answer Damaged goods , Inventory obsolescence , Transportation


Select The Blank
Question ________ routinely performs all functions on recurrent, internal and external data
Correct Answer Recurrent data system(RDS)
Your Answer Recurrent data system(RDS)


Multiple Choice Single Answer
Question Profits are negative in which stage of product life cycle?
Correct Answer Introductory
Your Answer Introductory


Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke


Select The Blank
Question Customers are brand,style and type conscious when buying ________ products.
Correct Answer Special
Your Answer Special


Multiple Choice Single Answer
Question A centralised inventory means
Correct Answer Fast delivery to customers
Your Answer Building and stocking one warehouse


True/False
Question After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer True


True/False
Question Market oriented organisation do not need to prepare a marketing mix for a product that offers few consumer benefits
Correct Answer True
Your Answer True


True/False
Question Product development includes starting another business or buy businesses outside of their current line.
Correct Answer False
Your Answer False


Select The Blank
Question Product, price, place and promotion are the 4p's of ________ mix
Correct Answer Marketing
Your Answer Marketing


Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession


Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary


True/False
Question Publicity is news carried in the mass media about a firm and its products, policies or actions.
Correct Answer True
Your Answer True


Select The Blank
Question ________ is a bundle of physical, chemical and/or intangible attributes that has the potential of satisfying customer wants.
Correct Answer Product
Your Answer Product


True/False
Question Services can be stored in inventory.
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question When is demand price elastic?
Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease
Your Answer Price cut causes revenue to increase , Price rise causes revenue to decrease


Multiple Choice Single Answer
Question This discount is offered to customers to encourage them to remain loyal buyers
Correct Answer Quantity discount
Your Answer Quantity discount


Multiple Choice Single Answer
Question In which stage of product life cycle , reference group influence is strong in product and brand choice
Correct Answer Growth
Your Answer Growth


Select The Blank
Question ________is a strong internal stimulus impelling action
Correct Answer Drive
Your Answer Drive


True/False
Question "The customer is always right" is the spirit of marketing concept.
Correct Answer True
Your Answer True


Match The Following
Question Correct Answer Your Answer

Strategic organisational planning Top Management Top Management

Objectives What is to be accomplished What is to be accomplished

Strategies How to achieve objectives How to achieve objectives

Policies Constraints that limits the alternatives available Constraints that limits the alternatives available



Multiple Choice Single Answer
Question It is that element of a plan that specifies what is to be accomplished
Correct Answer Objectives
Your Answer Objectives


Multiple Choice Single Answer
Question New product forms and brands enter in which stage of product life cycle?
Correct Answer Growth
Your Answer Decline


True/False
Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions.
Correct Answer True
Your Answer True


Select The Blank
Question ________ is a descriptive thought that a person holds about something
Correct Answer Belief
Your Answer Belief


Select The Blank
Question ________ research involves using past experiences to find solutions to marketing problems
Correct Answer Historical
Your Answer Historical


Multiple Choice Single Answer
Question New products enter the market and old customers make repeat purchase during which stage of product life cycle?
Correct Answer Growth
Your Answer Growth


Multiple Choice Single Answer
Question Product should be considered from the point of view of
Correct Answer Customer
Your Answer Customer


Multiple Choice Multiple Answer
Question What is break down approach
Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales
Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Economic forecasts are available from industry trade associations


Multiple Choice Multiple Answer
Question Product characteristics that influence channel selection are
Correct Answer Complexity , Perishability , Weight
Your Answer Complexity , Perishability


Select The Blank
Question ________ leads to generalisation where similar stimulus generate the same kind of response
Correct Answer Reinforcement
Your Answer Reinforcement