Marketing Management-18

Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution.
Correct Answer Exclusive
Your Answer Exclusive

Question The tangible inputs in a business are
Correct Answer Capital , Machine
Your Answer Capital , Machine

Question ________ planning determines the number , location and ownership of warehouses.
Correct Answer Warehouse
Your Answer Logistics

Question Production creates which type of utility
Correct Answer Form
Your Answer Form

Question Marketing involves a backward communication from consumer to producer
Correct Answer True
Your Answer True

Question Maximum number of new product ideas come from
Correct Answer Internal sources
Your Answer Customers

Question A channel's length is also called as horizontal dimension.
Correct Answer False
Your Answer False

Question Firms that lack promotional capabilities rely on middlemen.
Correct Answer True
Your Answer True

Question ________ concept increases the efficiency of economic system
Correct Answer Marketing
Your Answer Marketing

Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke

Question ________ exists when a few large independent firm accounts for bulk of an industry's sales.
Correct Answer Oligopoly
Your Answer Oligopoly

Question Total cost concept includes
Correct Answer Damaged goods , Inventory obsolescence , Transportation
Your Answer Damaged goods , Inventory obsolescence , Transportation

Question Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales persons
Your Answer Advertising , Packaging , Mass media

Question The traditional approach towards uncertainity is
Correct Answer Binary
Your Answer Tertiary

Question It is an approach to cost reduction in which components are studied to determine if they can be made by cheaper methods of production
Correct Answer Product Value Analysis
Your Answer Profit Value Analysis

Question Characteristics of Effective segmentation
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible



Question Secondary data is cheaper and faster to collect than primary data
Correct Answer True
Your Answer True

Question ________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer Marketing
Your Answer Marketing

Question Image building pricing objective reduces the price war among competitor.
Correct Answer True
Your Answer False

Question These are tentative explanations of problem, formulated on the basis of insight and knowledge about the problem
Correct Answer Hypothesis
Your Answer Hypothesis

Question It is the process of identifying smaller markets within a larger market.
Correct Answer Segmentation
Your Answer Concentration

Question Drawbacks of Survey of Buyer's intention method are
Correct Answer Not accurate , Time consuming
Your Answer Not accurate , Time consuming

Question The tool used for future decision making in 'True Ambiguity' scenario is
Correct Answer Non-linear dynamic model
Your Answer Option valuation model

Question Characteristics for effective market segmentation are:
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible

Question A change in quantity demanded of a product is caused by a change in its ________.
Correct Answer Price
Your Answer Price

Question ________ leads to generalisation where similar stimulus generate the same kind of response
Correct Answer Reinforcement
Your Answer Reinforcement

Question Specific ________ emerge from broad stratefgies
Correct Answer Tactics
Your Answer Tactics

Question Shorter distribution channel results in
Correct Answer Limited market coverage , Reduced costs
Your Answer Reduced costs , Limited market coverage

Question It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue.
Correct Answer Demand elasticity
Your Answer Demand elasticity

Match The Following
Question Correct Answer Your Answer

Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure competition Pure competition

Only one seller and no competition permitted legally Monopoly Pure monopoly

Few sellers but account for bulk of industry's sales Oligopoly Oligopoly

Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Monopolistic

Question ________cost accounting measures the cost of producing and ignores the cost of non-producing
Correct Answer Traditional
Your Answer Modern



Question This involves combining two or more levels of a channel under one participant's control.
Correct Answer Vertical integration
Your Answer Vertical integration

Question Group influence is weak both in product and brand choice in Decline stage of Product life cycle
Correct Answer True
Your Answer True

Question Inndustrial goods are sold to end-users for personal consumption.
Correct Answer False
Your Answer False

Question Income,occupation,education, age,marital status are factors of which type of segmentation?
Correct Answer Geographic , Demographic
Your Answer Demographic

Question Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor
Your Answer Cost factor , Time factor

Question These products move through short channels:
Correct Answer Eggs, Bread , Clothing , Cement
Your Answer Eggs, Bread , Clothing , Maruti 800 Car

Question What is Marginal cost?
Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue
Your Answer The additional cost of each unit of product

Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions.
Correct Answer True
Your Answer True

Question This data is originated by original research through observation/ enquiry
Correct Answer Primary data
Your Answer Internal data

Question The demand for a specific brand within a product category is called selective demand.
Correct Answer True
Your Answer False

Question Systems are formal and informal rules and regulations that complements the company structure
Correct Answer True
Your Answer True

Question ________ measures actual sales and not intentions to buy
Correct Answer Market tests
Your Answer Simple trend analysis

Question Recovery stage in business cycle is also called
Correct Answer Upswing
Your Answer Upswing

Question It refers to the relatively more durable company arrangements and relationships
Correct Answer Structure
Your Answer Strategy

Question A speciality product is ________ intensively distributed than a shopping product
Correct Answer Less
Your Answer Less

Match The Following
Question Correct Answer Your Answer

Wide market coverage is achieved. Intensive distribution. Intensive distribution.

Helps in the process of matching demand and supply. Marketing channel Marketing channel

No intermediaries between producer and consumer. Direct channel Direct channel

Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration

Marketing Management

Question Sales contests, consumer contests are examples of public relations.
Correct Answer False
Your Answer False

Question Shorter production runs are required to produce large number of products in multi-segment strategy
Correct Answer True
Your Answer True

Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution.
Correct Answer Exclusive
Your Answer Integral

Question Adoption rate will be higher and faster if the product has
Correct Answer Lower price , Greater utility , Compatability with society
Your Answer Lower price , Greater utility , Compatability with society

Question Types of Organisational Market
Correct Answer Reseller market , Industrial market , Government market
Your Answer Reseller market , Industrial market , Government market

Question Formal planning provides clearer performance standards.
Correct Answer True
Your Answer True

Question Market segmentation can be done on the basis of following factors
Correct Answer Psychographic , Demographic , Geographic
Your Answer Psychographic , Demographic , Geographic

Question Few large buyers do maximum purchasing in ________
Correct Answer Industrial market
Your Answer Industrial market

Question ________ product is sold for use in producing other goods or services
Correct Answer Industrial
Your Answer Industrial

Question The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as :
Correct Answer Concentration
Your Answer Concentration

Match The Following
Question Correct Answer Your Answer

Feedback Communication from receiver to sender Communication from receiver to sender

Encoding Putting meaning to symbols conveyed as messages Putting meaning to symbols conveyed as messages

Decoding Interpreting the message by receiver Consumers are selective in choosing messages they receive

Noise It interferes with communication process It interferes with communication process

Question Production creates which type of utility
Correct Answer Form
Your Answer Form

Question This data is originated by original research through observation/ enquiry
Correct Answer Primary data
Your Answer Primary data

Question What are the stages in new product development ?
Correct Answer Idea screening , Market testing , Commercialisation
Your Answer Idea screening , Market testing , Commercialisation



Question Safety stock available with a company is 200 units and seasonal stock is 150 units. The usage rate of the product is 5 units/day and lead time is of 10 days. Calculate the basic stock.
Correct Answer 400 units
Your Answer 400 units

Question General Electric Matrix is divided into how many cells
Correct Answer 9
Your Answer 4

Question Total cost concept includes
Correct Answer Damaged goods , Inventory obsolescence , Transportation
Your Answer Damaged goods , Inventory obsolescence , Transportation

Question ________ routinely performs all functions on recurrent, internal and external data
Correct Answer Recurrent data system(RDS)
Your Answer Recurrent data system(RDS)

Question Profits are negative in which stage of product life cycle?
Correct Answer Introductory
Your Answer Introductory

Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke

Question Customers are brand,style and type conscious when buying ________ products.
Correct Answer Special
Your Answer Special

Question A centralised inventory means
Correct Answer Fast delivery to customers
Your Answer Building and stocking one warehouse

Question After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer True

Question Market oriented organisation do not need to prepare a marketing mix for a product that offers few consumer benefits
Correct Answer True
Your Answer True

Question Product development includes starting another business or buy businesses outside of their current line.
Correct Answer False
Your Answer False

Question Product, price, place and promotion are the 4p's of ________ mix
Correct Answer Marketing
Your Answer Marketing

Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession

Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary

Question Publicity is news carried in the mass media about a firm and its products, policies or actions.
Correct Answer True
Your Answer True

Question ________ is a bundle of physical, chemical and/or intangible attributes that has the potential of satisfying customer wants.
Correct Answer Product
Your Answer Product

Question Services can be stored in inventory.
Correct Answer False
Your Answer False

Question When is demand price elastic?
Correct Answer Price cut causes revenue to increase , Price rise causes revenue to decrease
Your Answer Price cut causes revenue to increase , Price rise causes revenue to decrease

Question This discount is offered to customers to encourage them to remain loyal buyers
Correct Answer Quantity discount
Your Answer Quantity discount

Question In which stage of product life cycle , reference group influence is strong in product and brand choice
Correct Answer Growth
Your Answer Growth

Question ________is a strong internal stimulus impelling action
Correct Answer Drive
Your Answer Drive

Question "The customer is always right" is the spirit of marketing concept.
Correct Answer True
Your Answer True

Match The Following
Question Correct Answer Your Answer

Strategic organisational planning Top Management Top Management

Objectives What is to be accomplished What is to be accomplished

Strategies How to achieve objectives How to achieve objectives

Policies Constraints that limits the alternatives available Constraints that limits the alternatives available

Question It is that element of a plan that specifies what is to be accomplished
Correct Answer Objectives
Your Answer Objectives

Question New product forms and brands enter in which stage of product life cycle?
Correct Answer Growth
Your Answer Decline

Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions.
Correct Answer True
Your Answer True


Question ________ is a descriptive thought that a person holds about something
Correct Answer Belief
Your Answer Belief

Question ________ research involves using past experiences to find solutions to marketing problems
Correct Answer Historical
Your Answer Historical

Question New products enter the market and old customers make repeat purchase during which stage of product life cycle?
Correct Answer Growth
Your Answer Growth

Question Product should be considered from the point of view of
Correct Answer Customer
Your Answer Customer

Question What is break down approach
Correct Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales
Your Answer Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Economic forecasts are available from industry trade associations


Question Product characteristics that influence channel selection are
Correct Answer Complexity , Perishability , Weight
Your Answer Complexity , Perishability

Question ________ leads to generalisation where similar stimulus generate the same kind of response
Correct Answer Reinforcement
Your Answer Reinforcement

Marketing Management
Question Sales contests, consumer contests are examples of public relations.
Correct Answer False
Your Answer False

Question The life cycle of product category is the shortest.
Correct Answer False
Your Answer False

Question Factors affecting demand of a product?
Correct Answer Population , Increase in buying power
Your Answer Population , Increase in buying power , Buyer preferences

Question Boston consultance group Matrix focusses on future business.
Correct Answer False
Your Answer False

Question "Law of demand" is
Correct Answer More units of product are demanded at lower price
Your Answer More units of product are demanded at lower price

Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession

Question In which phase of production era, the producer and consumer are the same ?
Correct Answer Subsistence
Your Answer Subsistence

Match The Following
Question Correct Answer Your Answer

This refers to the number of product items within each product line. Product depth Product depth

This includes all product item's a company offers. Product mix Product mix

This is a group of products that are related. Product line. Product line.

This is the total number of product lines. Product breadth Product breadth

Question What are the stages in new product development ?
Correct Answer Idea screening , Market testing , Commercialisation
Your Answer Idea screening , Market testing , Commercialisation

Question In this pricing, prices are set high to benefit from the price quality relationship that exists in many consumer's mind
Correct Answer Prestige pricing
Your Answer Prestige pricing

Question Types of Organisational Market
Correct Answer Reseller market , Industrial market , Government market
Your Answer Reseller market , Industrial market , Government market

Question Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Sales

Question What are variable costs?
Correct Answer Material , Labour
Your Answer Electricity , Material , Labour

Question One mass market served with one basic product throughout is called:
Correct Answer Market aggregation
Your Answer Market aggregation

Question ________ is some characteristic of people in the market that helps in dividing it.
Correct Answer Factor
Your Answer Age

Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary

Question Market oriented organisation do not need to prepare a marketing mix for a product that offers few consumer benefits
Correct Answer True
Your Answer False

Question Demand for industrial goods fluctuate more than consumer demand
Correct Answer True
Your Answer True



Question It is a paid form of non personal communication.
Correct Answer Advertising
Your Answer Advertising



Question Optimum marketing mix is obtained using analysis, ________, implementation and control.
Correct Answer Planning
Your Answer Planning



Question Marketing arises from ?
Correct Answer Exchange
Your Answer Exchange



Question ________ is a delivery of standard of living to society
Correct Answer Marketing
Your Answer Marketing



Question Marketer tries to seek what kind of response from the other party?
Correct Answer Behavioural
Your Answer Transaction



Question ________ provides more information than Advertising and is relatively inexpensive.
Correct Answer Publicity
Your Answer Publicity



Question Types of strategic business units are :
Correct Answer Stars , Cash cows , Question marks
Your Answer Stars , Cash cows , Question marks



Question An example of Want is :
Correct Answer Continental food
Your Answer Shelter



Question It is a reduction in list price that helps marketer to adjust actual price without changing published list prices
Correct Answer Discounts
Your Answer Discounts



Question These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough
Your Answer Sold on basis of benefits , Quality control is tough



Question Ways to make people do trial purchases?
Correct Answer Coupon offers , Discounts , Samples
Your Answer Coupon offers , Samples



Question ________ allowance is used to communicate about the values of the product and special event
Correct Answer Promotion
Your Answer Trade



Question This distribution limits intermediaries to one per given territory.
Correct Answer Exclusive
Your Answer Exclusive



Question Consumer behaviour is easy to understand in familiar country like India for Indians.
Correct Answer False
Your Answer False



Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations
Correct Answer Time Series Analysis
Your Answer Time Series Analysis


Match The Following
Question Correct Answer Your Answer

Customer is the focal point in Marketing Marketing

Tangible sources Capital, machines,raw material Capital, machines,raw material

Intangible sources Information, time and technology Information, time and technology

Consumer to producer Backward communication Backward communication




Question The key to successful new product introduction lies in a systems approach.
Correct Answer True
Your Answer True



Question The micro-environment consists of following components:
Correct Answer Marketing intermediaries , Customers , Competitors
Your Answer Marketing intermediaries , Customers , Competitors



Question ________ guides the development of advertisements and personal sales presentations.
Correct Answer AIDA
Your Answer AIDA


Question Market ________ is more prevalent than Mass marketing
Correct Answer Segmentation
Your Answer Segmentation


Question ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job.
Correct Answer Underemployment
Your Answer Underemployment


Question Production creates which type of utility
Correct Answer Form
Your Answer Form


Question When is demand inelastic?
Correct Answer Price cut causes revenue to decrease , Price rise causes revenue to increase
Your Answer Price cut causes revenue to decrease , Price rise causes revenue to increase , Price do not remain steady


Question Communicating with middlemen requires information which is different to the information required in communicating with the final buyers.
Correct Answer True
Your Answer True


Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke


Question MIS provides marketers with the right amount and type of information in a timely fashion.
Correct Answer True
Your Answer True


Question ________ describes a person's favourable or unfavourable action tendencies towards object
Correct Answer Attitudes
Your Answer Attitudes


Question Marketer has no control over setting the price in which type of market structure?
Correct Answer Competition
Your Answer Competition


Question Profits are negative in which stage of product life cycle?
Correct Answer Introductory
Your Answer Decline


Marketing Management



Question These items are directly bought by industrial buyers from producers rather than the middlemen
Correct Answer Expensive
Your Answer Expensive



Question Product classification is based on
Correct Answer Buyer behaviour
Your Answer Buyer behaviour



Question Product should be considered from the point of view of
Correct Answer Customer
Your Answer Customer


Match The Following
Question Correct Answer Your Answer

Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure competition Pure competition

Only one seller and no competition permitted legally Monopoly Pure monopoly

Few sellers but account for bulk of industry's sales Oligopoly Oligopoly

Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Monopolistic




Question The most common criteria for classifying products is based on
Correct Answer Buyer behaviour
Your Answer Buyer behaviour



Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements.
Correct Answer Sales management , Advertising
Your Answer Sales management , Advertising



Question ________ product is sold for use in producing other goods or services
Correct Answer Industrial
Your Answer Industrial



Question Doctor's services in an emergency are called which type of products?
Correct Answer Unsought
Your Answer Unsought



Question ________ is an important tool for planning and controlling the firm'a activities
Correct Answer Sales Forecast
Your Answer Sales Forecast



Question Warehouses are needed when supply sources and markets are located close by.
Correct Answer False
Your Answer False



Question ________ routinely performs all functions on recurrent, internal and external data
Correct Answer Recurrent data system(RDS)
Your Answer Recurrent data system(RDS)



Question Competition develops in which stage of Product life cycle?
Correct Answer Maturity
Your Answer Maturity



Question Deciding on the number of intermediaries to be employed by a producer is called:
Correct Answer Intensity distribution
Your Answer Selective distribution



Question ________ is a bundle of physical, chemical and/or intangible attributes that has the potential of satisfying customer wants.
Correct Answer Product
Your Answer Product



Question New products enter the market and old customers make repeat purchase during which stage of product life cycle?
Correct Answer Growth
Your Answer Growth



Question What is Market Penetration?
Correct Answer Existing product-Existing market
Your Answer Existing product-Existing market



Question Which is the products that potential customers do not know about it or they do not want yet.
Correct Answer Unsought
Your Answer Unsought



Question ________ distribution is used when a small percentage of customers account for a large part of sale.
Correct Answer Selective
Your Answer Selective



Question The reseller's assortment influences it's
Correct Answer Marketing mix , Customer mix , Supplier mix
Your Answer Marketing mix , Customer mix , Supplier mix


Match The Following
Question Correct Answer Your Answer

Biogenetic needs Hunger, Thirst Hunger, Thirst

Actual self concept How person views himself How person views himself

Others self concept How the person thinks others see him How the person thinks others see him

Personality Deference, Autonomy Deference, Autonomy




Question It is the relative difficulty in understanding or using the product
Correct Answer Complexity
Your Answer Complexity



Question Marketing concept provides a balance to the exchange process within the social system
Correct Answer True
Your Answer True



Question Pricing strategies change over the life cycle of the product
Correct Answer True
Your Answer True



Question Put the stages of adoption process in order
Correct Answer Awareness, interest, evaluation, trial, adoption
Your Answer Awareness, interest, evaluation, trial, adoption



Question Buyers are geographically concentrated in the consumer market.
Correct Answer False
Your Answer False



Question Members of this group perform unskilled work and are poorly paid. They fall near the poverty line
Correct Answer Upper-Lower
Your Answer Upper-Lower



Question Secondary data is cheaper and faster to collect than primary data
Correct Answer True
Your Answer True



Question What is Exclusive Assortment?
Correct Answer Carrying the line of only one manufacturer
Your Answer Carrying the line of only one manufacturer



Question Senses in our body are
Correct Answer Taste , Touch , See
Your Answer Taste , Touch , See



Question These are the elements of a plan that specify how objectives are to be achieved
Correct Answer Strategies
Your Answer Strategies



Question Psychogenetic needs are intense enough to motivate a person to act immediately
Correct Answer False
Your Answer False



Question A company's pricing objectives are influenced by time and circumstances
Correct Answer True
Your Answer True



Question Market means:
Correct Answer People with desires , People with willingness and ability to buy , People become customer as they are authorised to buy
Your Answer People with desires , People with willingness and ability to buy , People become customer as they are authorised to buy



Question Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations.
Correct Answer True
Your Answer True


Question ________ are difficult to change
Correct Answer Attitudes
Your Answer Attitudes


Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept.
Correct Answer Total cost
Your Answer Total cost


Question The research objectives are stated as ________ to be tested
Correct Answer Hypothesis
Your Answer Hypothesis


Question After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer True


Question Characteristics of Effective segmentation
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible


Question Firm's that lack promotional skills rely on ________ for promotional push.
Correct Answer Middlemen
Your Answer Middlemen


Question Characteristics for effective market segmentation are:
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible


Question Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor
Your Answer Cost factor , Time factor


Question Market foreacsts are available from sources like government
Correct Answer False
Your Answer False


Question Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse operators
Your Answer Manufacturer , Middlemen , Warehouse operators


Question Marketing involves a backward communication from consumer to producer
Correct Answer True
Your Answer True


Question For a low involvement regular purchase product, consumer goes through what all stages of buying process
Correct Answer Need recognition , Purchase decision
Your Answer Need recognition , Purchase decision


Question "The customer is always right" is the spirit of marketing concept.
Correct Answer True
Your Answer True