Marketing Management-11

Marketing Management


Select The Blank
Question ________ exists when a few large independent firm accounts for bulk of an industry's sales.
Correct Answer Oligopoly
Your Answer Oligopoly


Select The Blank
Question Skimming pricing involves________ risk.
Correct Answer Low
Your Answer Low


Multiple Choice Multiple Answer
Question Market segmentation can be done on the basis of following factors
Correct Answer Psychographic , Demographic , Geographic
Your Answer Psychographic , Demographic , Geographic


True/False
Question Group influence is weak both in product and brand choice in Decline stage of Product life cycle
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question The various variations of Negotiated contract are
Correct Answer Cost plus pricing , Fixed price , Fixed price and incentive
Your Answer Cost plus pricing , Variable Price


Select The Blank
Question Customers are brand,style and type conscious when buying ________ products.
Correct Answer Special
Your Answer Special


Multiple Choice Single Answer
Question These are moves that will pay off irrespective of what happens in the future
Correct Answer No-regret moves
Your Answer Reserve the right to play


True/False
Question Market foreacsts are available from sources like government
Correct Answer False
Your Answer True


Match The Following
Question Correct Answer Your Answer

This refers to the number of product items within each product line. Product depth Product depth

This includes all product item's a company offers. Product mix Product mix

This is a group of products that are related. Product line. Product line.

This is the total number of product lines. Product breadth Product breadth



Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke


Select The Blank
Question ________ guides the development of advertisements and personal sales presentations.
Correct Answer AIDA
Your Answer AIDA


Multiple Choice Single Answer
Question This approach estimates sales potential of a territory by estimating the number of units of a product category that a buyer buys from all suppliers multiplied by the number of potential buyers in that territory
Correct Answer Buildup approach
Your Answer Break down approack


Multiple Choice Single Answer
Question It seeks to satisfy everybody in the market for a particular product category
Correct Answer Mass Marketing
Your Answer Target Marketing


Multiple Choice Multiple Answer
Question When is demand inelastic?
Correct Answer Price cut causes revenue to decrease , Price rise causes revenue to increase
Your Answer Price remains steady


Multiple Choice Single Answer
Question It is is the data which has been converted to a useful form for decision making
Correct Answer Information
Your Answer Information


Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Buyer


Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession


Multiple Choice Single Answer
Question In this market, organisation acquires goods for the purpose of renting to others at profit
Correct Answer Reseller Market
Your Answer Reseller Market


Multiple Choice Multiple Answer
Question These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough
Your Answer Quality control is tough , Sold on basis of benefits , Mechanised and automated


Select The Blank
Question Toffees and chocolates, magazines etc are examples of ________ products
Correct Answer Impulse
Your Answer Impulse


Multiple Choice Single Answer
Question Members of this group have attained a position through exceptional ability in their profession or business
Correct Answer Lower-Upper
Your Answer Upper-Middle


True/False
Question Shorter production runs are required to produce large number of products in multi-segment strategy
Correct Answer True
Your Answer True


Select The Blank
Question There are more number of substitutes for ________ products.
Correct Answer Multi use
Your Answer Shopping


Multiple Choice Multiple Answer
Question Drawbacks of Survey of Buyer's intention method are
Correct Answer Not accurate , Time consuming
Your Answer Not accurate , Time consuming , Sales may be inflated or deflated by sales team


Select The Blank
Question ________ distribution is used when a small percentage of customers account for a large part of sale.
Correct Answer Selective
Your Answer Selective


Match The Following
Question Correct Answer Your Answer

Cash discount Given for paying promptly Given for paying promptly

Trade discount Reduction in list price to channel menbers Reduction in list price to channel menbers

Cumulative quantity discount Discount percetage increases as the quantity purchased increases Discount percetage increases as the quantity purchased increases

Non-cumulative quantity discount Applies to a single order Applies to a single order



Multiple Choice Multiple Answer
Question Target marketing involves
Correct Answer Market targeting , Market segmentation
Your Answer Market segmentation , Marketing mix


True/False
Question The cultural environment shows long term trends towards a hedonistic society.
Correct Answer True
Your Answer True


True/False
Question Gross margin is operating expenses + net profit.
Correct Answer True
Your Answer True


True/False
Question Each product and brand has a status symbol potential
Correct Answer True
Your Answer True


Select The Blank
Question ________ is seen as an integral process that converts materials into goods
Correct Answer Systems
Your Answer Systems


Multiple Choice Multiple Answer
Question Key concepts of systems view of management includes
Correct Answer Optimisation concept , Total cost concept , Cost trade-off concept
Your Answer Optimisation concept , Total cost concept , Cost trade-off concept


Multiple Choice Single Answer
Question In this pricing, prices are set high to benefit from the price quality relationship that exists in many consumer's mind
Correct Answer Prestige pricing
Your Answer Prestige pricing


Multiple Choice Multiple Answer
Question Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor
Your Answer Cost factor , Credibility , Relevance


Multiple Choice Single Answer
Question It is the starting place for relating an organisation to its environment
Correct Answer Situation assessment
Your Answer Organisational assessment


True/False
Question "Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form


True/False
Question Survey of buyers' intentions technique is comparatively costly and the data gathered is of questionable value.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Quantity discrepancy for a convenience product in a marketing channel is adjusted by :
Correct Answer Retailer
Your Answer Retailer


True/False
Question A channel's length is also called as horizontal dimension.
Correct Answer False
Your Answer False


True/False
Question Consumer needs are matched with the company capabilities and goals in marketing process.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question What is product concept?
Correct Answer Detailed version of idea stated in consumer terms
Your Answer Detailed version of idea stated in consumer terms


Multiple Choice Multiple Answer
Question For exchange to take place, which conditions must be satisfied ?
Correct Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party
Your Answer Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party


Multiple Choice Multiple Answer
Question Characteristics for effective market segmentation are:
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible


Multiple Choice Single Answer
Question Interpersonal communication is between:
Correct Answer Source and receiver
Your Answer Source and receiver


Select The Blank
Question Low value but bulky products move through________ channels.
Correct Answer Short
Your Answer Direct


Select The Blank
Question ________ eliminates the risk of losing customer's goodwill
Correct Answer One price policy
Your Answer One price policy