Marketing Management-9

Marketing management


True/False
Question Firms that lack promotional capabilities rely on middlemen.
Correct Answer True
Your Answer True


Select The Blank
Question Competition tends to focus on ________ as a product moves through its life cycle.
Correct Answer Price
Your Answer Price


Select The Blank
Question ________ is a part of the company that has a separate mission and objectives
Correct Answer SBU
Your Answer SBU


Multiple Choice Single Answer
Question Prosperity stage in business cycle is also called
Correct Answer Boom
Your Answer Bust


True/False
Question Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations.
Correct Answer True
Your Answer True


Select The Blank
Question ________ provides more information than Advertising and is relatively inexpensive.
Correct Answer Publicity
Your Answer Sales promotion


Select The Blank
Question ________ planning determines the number , location and ownership of warehouses.
Correct Answer Warehouse
Your Answer Logistics


Multiple Choice Single Answer
Question It provides a way to bring in the people dimension in macro company analysis without using psychological models of human behaviour
Correct Answer Culture
Your Answer Class


Multiple Choice Multiple Answer
Question Adoption rate will be higher and faster if the product has
Correct Answer Lower price , Greater utility , Compatability with society
Your Answer Lower price , Greater utility , Compatability with society


Multiple Choice Multiple Answer
Question Factors affecting demand of a product?
Correct Answer Population , Increase in buying power
Your Answer Population , Increase in buying power , Buyer preferences


Multiple Choice Multiple Answer
Question Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse operators
Your Answer Manufacturer , Middlemen , Warehouse operators


True/False
Question After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question Total cost concept includes
Correct Answer Damaged goods , Inventory obsolescence , Transportation
Your Answer Damaged goods , Inventory obsolescence , Transportation


Multiple Choice Multiple Answer
Question Characteristics of mass market strategy are :
Correct Answer One market mix for target market , One distribution and promotion strategy
Your Answer One market mix for target market , Number of pricing strategies , One distribution and promotion strategy


Multiple Choice Multiple Answer
Question For a low involvement regular purchase product, consumer goes through what all stages of buying process
Correct Answer Need recognition , Purchase decision
Your Answer Purchase decision , Need recognition , Evaluation of alternatives


Multiple Choice Single Answer
Question Manufacturers offering variety of price promotions to their middlemen is called
Correct Answer Trade promotion
Your Answer Trade-in allowance


Multiple Choice Single Answer
Question To avoid price competition, Marketer will set which of the following price?
Correct Answer At market level
Your Answer Price elastic


Multiple Choice Single Answer
Question Recovery stage in business cycle is also called
Correct Answer Upswing
Your Answer Upswing


Select The Blank
Question Product means the ________ and services the company offers the target market.
Correct Answer Goods
Your Answer Quality


Multiple Choice Single Answer
Question This distribution is necessary for most convenience goods.
Correct Answer Intensive
Your Answer Selective


Select The Blank
Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept.
Correct Answer Total cost
Your Answer Total cost


Multiple Choice Multiple Answer
Question The reseller's assortment influences it's
Correct Answer Marketing mix , Customer mix , Supplier mix
Your Answer Marketing mix , Supplier mix , Buyer mix


Multiple Choice Multiple Answer
Question Advantages of Zone pricing
Correct Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different delivered prices
Your Answer Buyer pays the entire freight charges assuming the risks in transportation , It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different delivered prices


Match The Following
Question Correct Answer Your Answer

Feedback Communication from receiver to sender Communication from receiver to sender

Encoding Putting meaning to symbols conveyed as messages Putting meaning to symbols conveyed as messages

Decoding Interpreting the message by receiver Interpreting the message by receiver

Noise It interferes with communication process It interferes with communication process



True/False
Question A company
's pricing objectives are influenced by time and circumstances
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question D in AIDA stands for :
Correct Answer Desire
Your Answer Desire


Match The Following
Question Correct Answer Your Answer

Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure competition Pure competition

Only one seller and no competition permitted legally Monopoly Pure monopoly

Few sellers but account for bulk of industry's sales Oligopoly Oligopoly

Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Monopolistic



True/False
Question Product concept testing through physical presentation increase the reliability of test.
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question The participants in a communication process are :
Correct Answer Source , Recipient
Your Answer Source , Recipient


Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer are the same ?
Correct Answer Subsistence
Your Answer Subsistence


Multiple Choice Single Answer
Question The input to 'Stimulus Response Model' is
Correct Answer Stimuli
Your Answer Decision


Select The Blank
Question Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.
Correct Answer Title
Your Answer Information


Select The Blank
Question The research objectives are stated as ________ to be tested
Correct Answer Hypothesis
Your Answer Predictions


Multiple Choice Single Answer
Question What is Recurrent data?
Correct Answer Routinely collected data
Your Answer Routinely collected data


Multiple Choice Multiple Answer
Question Characteristics of Effective segmentation
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible


Multiple Choice Multiple Answer
Question Harveststrategy is used for
Correct Answer Dogs , Question marks
Your Answer Question marks , Stars , Cash cowsCash cowsc


True/False
Question Diversification strategy involves diversifying away from their original core businesses
Correct Answer True
Your Answer True


True/False
Question Storage helps firms balance supply and demand.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question It is the process of influencing one's behaviour by sharing ideas, feelings and information.
Correct Answer Communication
Your Answer Promotion


Select The Blank
Question Product, price, place and promotion are the 4p's of ________ mix
Correct Answer Marketing
Your Answer Marketing


True/False
Question Warehouses are needed when supply sources and markets are located close by.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question Marketer tries to seek what kind of response from the other party?
Correct Answer Behavioural
Your Answer Behavioural


True/False
Question Marketing involves a backward communication from consumer to producer
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question How does 'structure' reduce internal uncertainity arising out of human behaviour
Correct Answer Control mechanism , Departmentalisation
Your Answer Control mechanism , Departmentalisation , Specialisation


Select The Blank
Question Buyer's response in ________ method may not be applicable in other markets
Correct Answer Market tests
Your Answer Time series analysis


True/False
Question In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price
Correct Answer False
Your Answer False


Select The Blank
Question The benefits of a change in process are defined in terms of ________ cost savings
Correct Answer Labour
Your Answer Material