Marketing Management-14

Marketing Management


Multiple Choice Single Answer
Question These items are directly bought by industrial buyers from producers rather than the middlemen
Correct Answer Expensive
Your Answer Expensive


Multiple Choice Single Answer
Question Product classification is based on
Correct Answer Buyer behaviour
Your Answer Buyer behaviour


Multiple Choice Single Answer
Question Product should be considered from the point of view of
Correct Answer Customer
Your Answer Customer


Match The Following
Question Correct Answer Your Answer

Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure competition Pure competition

Only one seller and no competition permitted legally Monopoly Pure monopoly

Few sellers but account for bulk of industry's sales Oligopoly Oligopoly

Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Monopolistic



Multiple Choice Single Answer
Question The most common criteria for classifying products is based on
Correct Answer Buyer behaviour
Your Answer Buyer behaviour


Multiple Choice Multiple Answer
Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements.
Correct Answer Sales management , Advertising
Your Answer Sales management , Advertising


Select The Blank
Question ________ product is sold for use in producing other goods or services
Correct Answer Industrial
Your Answer Industrial


Multiple Choice Single Answer
Question Doctor's services in an emergency are called which type of products?
Correct Answer Unsought
Your Answer Unsought


Select The Blank
Question ________ is an important tool for planning and controlling the firm'a activities
Correct Answer Sales Forecast
Your Answer Sales Forecast


True/False
Question Warehouses are needed when supply sources and markets are located close by.
Correct Answer False
Your Answer False


Select The Blank
Question ________ routinely performs all functions on recurrent, internal and external data
Correct Answer Recurrent data system(RDS)
Your Answer Recurrent data system(RDS)


Multiple Choice Single Answer
Question Competition develops in which stage of Product life cycle?
Correct Answer Maturity
Your Answer Maturity


Multiple Choice Single Answer
Question Deciding on the number of intermediaries to be employed by a producer is called:
Correct Answer Intensity distribution
Your Answer Selective distribution


Select The Blank
Question ________ is a bundle of physical, chemical and/or intangible attributes that has the potential of satisfying customer wants.
Correct Answer Product
Your Answer Product


Multiple Choice Single Answer
Question New products enter the market and old customers make repeat purchase during which stage of product life cycle?
Correct Answer Growth
Your Answer Growth


Multiple Choice Single Answer
Question What is Market Penetration?
Correct Answer Existing product-Existing market
Your Answer Existing product-Existing market


Multiple Choice Single Answer
Question Which is the products that potential customers do not know about it or they do not want yet.
Correct Answer Unsought
Your Answer Unsought


Select The Blank
Question ________ distribution is used when a small percentage of customers account for a large part of sale.
Correct Answer Selective
Your Answer Selective


Multiple Choice Multiple Answer
Question The reseller's assortment influences it's
Correct Answer Marketing mix , Customer mix , Supplier mix
Your Answer Marketing mix , Customer mix , Supplier mix


Match The Following
Question Correct Answer Your Answer

Biogenetic needs Hunger, Thirst Hunger, Thirst

Actual self concept How person views himself How person views himself

Others self concept How the person thinks others see him How the person thinks others see him

Personality Deference, Autonomy Deference, Autonomy



Multiple Choice Single Answer
Question It is the relative difficulty in understanding or using the product
Correct Answer Complexity
Your Answer Complexity


True/False
Question Marketing concept provides a balance to the exchange process within the social system
Correct Answer True
Your Answer True


True/False
Question Pricing strategies change over the life cycle of the product
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Put the stages of adoption process in order
Correct Answer Awareness, interest, evaluation, trial, adoption
Your Answer Awareness, interest, evaluation, trial, adoption


True/False
Question Buyers are geographically concentrated in the consumer market.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question Members of this group perform unskilled work and are poorly paid. They fall near the poverty line
Correct Answer Upper-Lower
Your Answer Upper-Lower


True/False
Question Secondary data is cheaper and faster to collect than primary data
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question What is Exclusive Assortment?
Correct Answer Carrying the line of only one manufacturer
Your Answer Carrying the line of only one manufacturer


Multiple Choice Multiple Answer
Question Senses in our body are
Correct Answer Taste , Touch , See
Your Answer Taste , Touch , See


Multiple Choice Single Answer
Question These are the elements of a plan that specify how objectives are to be achieved
Correct Answer Strategies
Your Answer Strategies


True/False
Question Psychogenetic needs are intense enough to motivate a person to act immediately
Correct Answer False
Your Answer False


True/False
Question A company's pricing objectives are influenced by time and circumstances
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question Market means:
Correct Answer People with desires , People with willingness and ability to buy , People become customer as they are authorised to buy
Your Answer People with desires , People with willingness and ability to buy , People become customer as they are authorised to buy


True/False
Question Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations.
Correct Answer True
Your Answer True


Select The Blank
Question ________ are difficult to change
Correct Answer Attitudes
Your Answer Attitudes


Select The Blank
Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept.
Correct Answer Total cost
Your Answer Total cost


Select The Blank
Question The research objectives are stated as ________ to be tested
Correct Answer Hypothesis
Your Answer Hypothesis


True/False
Question After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question Characteristics of Effective segmentation
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible


Select The Blank
Question Firm's that lack promotional skills rely on ________ for promotional push.
Correct Answer Middlemen
Your Answer Middlemen


Multiple Choice Multiple Answer
Question Characteristics for effective market segmentation are:
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible


Multiple Choice Multiple Answer
Question Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor
Your Answer Cost factor , Time factor


True/False
Question Market foreacsts are available from sources like government
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse operators
Your Answer Manufacturer , Middlemen , Warehouse operators


True/False
Question Marketing involves a backward communication from consumer to producer
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question For a low involvement regular purchase product, consumer goes through what all stages of buying process
Correct Answer Need recognition , Purchase decision
Your Answer Need recognition , Purchase decision


True/False
Question "The customer is always right" is the spirit of marketing concept.
Correct Answer True
Your Answer True