Marketing Management-17

Marketing management
True/False
Question Economic forecasts are available from industry trade associations
Correct Answer False
Your Answer True


Multiple Choice Single Answer
Question This strategic posture takes the current industry structure and its future evolution as given and then react to the opportunities the market offers
Correct Answer Adapters
Your Answer Adapters


Multiple Choice Single Answer
Question Members of this group are average white and blue collar workers who aim for better living
Correct Answer Middle class
Your Answer Middle class


True/False
Question Demand is highly elastic for industrial goods
Correct Answer False
Your Answer True


True/False
Question Executive judgement technique may be used to supplement other techniques
Correct Answer True
Your Answer False


True/False
Question Product variety marketing presents different choices to set the companys' product apart from competitors.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question It is a reduction in list price granted to channel members for performing marketing functions
Correct Answer Trade discount
Your Answer Trade discount


Multiple Choice Multiple Answer
Question The micro-environment consists of following components:
Correct Answer Marketing intermediaries , Customers , Competitors
Your Answer Marketing intermediaries , Customers , Competitors


Multiple Choice Multiple Answer
Question The culture of a company is conveyed through
Correct Answer Rites , Myths , Rituals
Your Answer Rites , Myths , Style


True/False
Question Marketing and production costs are high in multi-segment strategy
Correct Answer True
Your Answer False


Multiple Choice Single Answer
Question These groups tend to informal behavoiur and there is continuous interaction among people
Correct Answer Primary
Your Answer Membership


Multiple Choice Multiple Answer
Question How does 'structure' reduce internal uncertainity arising out of human behaviour
Correct Answer Control mechanism , Departmentalisation
Your Answer Forecasting , Departmentalisation , Specialisation


True/False
Question "Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer True
Your Answer False


Select The Blank
Question ________is a strong internal stimulus impelling action
Correct Answer Drive
Your Answer Attitude


Multiple Choice Single Answer
Question It is a paid form of non personal communication.
Correct Answer Advertising
Your Answer Advertising


Multiple Choice Multiple Answer
Question These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough
Your Answer Sold on basis of benefits , Mechanised and automated , Quality control is tough


Multiple Choice Single Answer
Question It is the process of influencing one's behaviour by sharing ideas, feelings and information.
Correct Answer Communication
Your Answer Feedback


Multiple Choice Multiple Answer
Question What are variable costs?
Correct Answer Material , Labour
Your Answer Material , Labour


Select The Blank
Question ________ method is suitable for products with a stable demand pattern
Correct Answer Simple trend analysis
Your Answer Simple trend analysis


Multiple Choice Multiple Answer
Question Money is invested by way of
Correct Answer Debt , Equity
Your Answer Debt , Equity , Return


Match The Following
Question Correct Answer Your Answer

This refers to the number of product items within each product line. Product depth Product depth

This includes all product item's a company offers. Product mix Product mix

This is a group of products that are related. Product line. Product line.

This is the total number of product lines. Product breadth Product breadth



True/False
Question Distribution costs are low when intermediaries are used in the channel.
Correct Answer True
Your Answer False


Match The Following
Question Correct Answer Your Answer

Air-freight It is the best quality type of transportation available.

Inventory carrying cost It increases as the quantity ordered increases. It is used to transport petroleum products to refineries.

Order processing cost It decreases as the quantity ordered increases. The advantage is speed and flexibility in carrying small loads.

Pipe-line It is used to transport petroleum products to refineries.



True/False
Question Logistics is an area of potentially high cost saving and improves customer satisfaction.
Correct Answer True
Your Answer True


Select The Blank
Question ________ product is sold for use in producing other goods or services
Correct Answer Industrial
Your Answer Industrial


Select The Blank
Question Module of Flotilla strikes an optimum balance of ________ and flexibility
Correct Answer Standardisation
Your Answer Opportunities


Multiple Choice Single Answer
Question What is Market Penetration?
Correct Answer Existing product-Existing market
Your Answer Existing product-Existing market


Multiple Choice Multiple Answer
Question Conditions for a Successful Communication are :
Correct Answer Sender transmits message , Receiver receives message
Your Answer Sender transmits message , Receiver receives message , Message has meaning


Multiple Choice Multiple Answer
Question Advantages of Zone pricing
Correct Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different delivered prices
Your Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different delivered prices


Multiple Choice Single Answer
Question The tool used for decision making in 'A range of futures' scenario is
Correct Answer Technology forecasting
Your Answer Analogies and pattern recognition


Select The Blank
Question Optimum marketing mix is obtained using analysis, ________, implementation and control.
Correct Answer Planning
Your Answer Planning


Multiple Choice Multiple Answer
Question Forecasting methods for existing products are
Correct Answer Simple trend analysis , Correlation method , Market tests
Your Answer Simple trend analysis , Market tests


Select The Blank
Question Japan's major productivity gains are the results of social changes brought about by ________
Correct Answer Statistical quality control
Your Answer Michael Porter's model for Industry Analysis


Select The Blank
Question ________ research involves using past experiences to find solutions to marketing problems
Correct Answer Historical
Your Answer Historical


True/False
Question Rise and fall of interest rates has a major effect on consumer's decision to buy products on credit
Correct Answer True
Your Answer True


Select The Blank
Question Satisfying ________ reduces tension
Correct Answer Need
Your Answer Need


Multiple Choice Single Answer
Question It is the most influential primary reference group shaping a buyer's behaviour
Correct Answer Family
Your Answer Family


Multiple Choice Multiple Answer
Question Key concepts of systems view of management includes
Correct Answer Optimisation concept , Total cost concept , Cost trade-off concept
Your Answer Optimisation concept , Total cost concept , Inventory carrying cost concept


Select The Blank
Question ________ is a modern plant consisting of modules centered around a stage in the production process
Correct Answer Flotilla concept
Your Answer Statistical quality control


Multiple Choice Single Answer
Question Product should be considered from the point of view of
Correct Answer Customer
Your Answer Customer


Multiple Choice Single Answer
Question It provides a way to bring in the people dimension in macro company analysis without using psychological models of human behaviour
Correct Answer Culture
Your Answer Culture


Multiple Choice Multiple Answer
Question Research design is classified as :
Correct Answer Function , Methodology
Your Answer Methodology , Predictive , Experimental


Select The Blank
Question Product ________ plays a major role in distribution strategy.
Correct Answer Awareness
Your Answer Promotion


Select The Blank
Question Concentration on that segment of market which has the maximum number of people is called ________
Correct Answer Market fallacy
Your Answer Market aggregation


Multiple Choice Multiple Answer
Question Concept of marketing includes study of
Correct Answer Transaction , Transfer , Exchange
Your Answer Transaction , Exchange


Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange
Your Answer Exchange


True/False
Question Consumer needs are matched with the company capabilities and goals in marketing process.
Correct Answer True
Your Answer True