Marketing Management-15

Marketing Management

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer
Question It is the process of identifying smaller markets within a larger market.
Correct Answer Segmentation
Your Answer Segmentation

True/False
Question Companies have strenghts in a number of areas but their key strength are few in number
Correct Answer True
Your Answer True

True/False
Question Each product and brand has a status symbol potential
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question Members of this group have attained a position through exceptional ability in their profession or business
Correct Answer Lower-Upper
Your Answer Lower-Upper

True/False
Question Style of a company are the patterns of actions taken by members of top management over a period of time
Correct Answer True
Your Answer True

Select The Blank
Question The demand for a product is ________ when price cut causes revenue to increase.
Correct Answer Price elastic
Your Answer Price inelastic

Select The Blank
Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept.
Correct Answer Total cost
Your Answer Optimisation cost

True/False
Question Rise and fall of interest rates has a major effect on consumer's decision to buy products on credit
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question The tool used for decision making in 'A range of futures' scenario is
Correct Answer Technology forecasting
Your Answer Technology forecasting
Question Uses of Market research are:
Correct Answer Advertising effectiveness , Sales forecasting , Identifying market trends
Your Answer Advertising effectiveness , Sales forecasting , Identifying market trends

Select The Blank
Question ________ are difficult to change
Correct Answer Attitudes
Your Answer Attitudes

True/False
Question The demand for a specific brand within a product category is called selective demand.
Correct Answer True
Your Answer True

True/False
Question Executive judgement technique may be used to supplement other techniques
Correct Answer True
Your Answer False

Multiple Choice Single Answer
Question It is the relative difficulty in understanding or using the product
Correct Answer Complexity
Your Answer Complexity

Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Subsistence

True/False
Question Marketing and production costs are high in multi-segment strategy
Correct Answer True
Your Answer True

True/False
Question Product variety marketing presents different choices to set the companys' product apart from competitors.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question Which is the products that potential customers do not know about it or they do not want yet.
Correct Answer Unsought
Your Answer Unsought

Multiple Choice Single Answer
Question Marketer tries to seek what kind of response from the other party?
Correct Answer Behavioural
Your Answer Transaction

Multiple Choice Single Answer
Question It is a paid form of non personal communication.
Correct Answer Advertising
Your Answer Advertising

Multiple Choice Single Answer
Question Pricing that enables sales people to tailor their prices to a prospect's situation is called
Correct Answer Price shading
Your Answer Odd pricing

Select The Blank
Question Advertising, packaging etc. are the elements in ________ mix.
Correct Answer Promotion
Your Answer Product

Select The Blank
Question Messages are made of ________
Correct Answer Symbols
Your Answer Words

True/False
Question Staffing function applies to all company levels irrespective of levels of hierarchy
Correct Answer True
Your Answer False

Multiple Choice Multiple Answer
Question Market means:
Correct Answer People with desires , People with willingness and ability to buy , People become customer as they are authorised to buy
Your Answer People with willingness to buy , People with willingness and ability to buy , People become customer as they are authorised to buy

Multiple Choice Multiple Answer
Question Limitations of Traditional cost accounting are
Correct Answer Assumes factory as an isolated entity , It measures only the cost of producing
Your Answer It measures only the cost of producing , It uses time as a unit of measure , Savings are in terms of time saved

Multiple Choice Multiple Answer
Question A business is a system consisting of following elements
Correct Answer Input and output , Objectives , Process and feedback
Your Answer Input and output , Process and feedback , Profits

Multiple Choice Multiple Answer
Question Categories of adopters are
Correct Answer Innovators , Early adopters , Laggards
Your Answer Innovators , Early adopters , Laggards

Multiple Choice Single Answer
Question Which is the shortest marketing channel for an industrial product?
Correct Answer Producer--->Industrial user
Your Answer Producer--->Industrial user

Select The Blank
Question ________ is synonymous with non-recurrent data system(RDS)
Correct Answer Market research
Your Answer Management Information system

Question Ways to make people do trial purchases?
Correct Answer Coupon offers , Discounts , Samples
Your Answer Coupon offers , Discounts , Samples

Question Members of this group are average white and blue collar workers who aim for better living
Correct Answer Middle class
Your Answer Middle class

Question Senses in our body are
Correct Answer Taste , Touch , See
Your Answer Taste , Touch , See

Select The Blank
Question ________ method is suitable for products with a stable demand pattern
Correct Answer Simple trend analysis
Your Answer Simple trend analysis

Match The Following
Question Correct Answer Your Answer

Feedback Communication from receiver to sender A means by which source communicates the message

Encoding Putting meaning to symbols conveyed as messages Putting meaning to symbols conveyed as messages

Decoding Interpreting the message by receiver Communication from receiver to sender

Noise It interferes with communication process It interferes with communication process


Select The Blank
Question ________ planning determines the number , location and ownership of warehouses.
Correct Answer Warehouse
Your Answer Warehouse

Match The Following
Question Correct Answer Your Answer

Customer is the focal point in Marketing Selling

Tangible sources Capital, machines,raw material Capital, machines,raw material

Intangible sources Information, time and technology Information, time and technology

Consumer to producer Backward communication Backward communication

Question Advantages of Zone pricing
Correct Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different delivered prices
Your Answer It is used for products whose freight cost is large in relation to product's value , Buyers in different areas pay different delivered prices

Question Higher the perceived quality of the product, higher will be the perceived price. Such products are called:
Correct Answer Prestige
Your Answer Prestige

Select The Blank
Question ________ can price it's product without any regard to competitor.
Correct Answer Pure monopolist
Your Answer Pure monopolist

Select The Blank
Question ________ research involves using past experiences to find solutions to marketing problems
Correct Answer Historical
Your Answer Historical

Question Harveststrategy is used for
Correct Answer Dogs , Question marks
Your Answer Dogs , Stars , Cash cowsCash cowsc

True/False
Question Formal planning provides clearer performance standards.
Correct Answer True
Your Answer True

Question How does 'structure' reduce external uncertainity arising out of human behaviour
Correct Answer Research and planning , Forecasting
Your Answer Research and planning , Division of labour , Departmentalisation

Question Types of product classification
Correct Answer Consumables , Durables , Services
Your Answer Consumables , Durables , Services

Question Conditions for a Successful Communication are :
Correct Answer Sender transmits message , Receiver receives message
Your Answer Sender transmits message , Receiver receives message , Message has meaning

Select The Blank
Question ________cost accounting measures the cost of producing and ignores the cost of non-producing
Correct Answer Traditional
Your Answer Modern