Marketing Management-16

Marketing Mangement


Select The Blank
Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution.
Correct Answer Exclusive
Your Answer Exclusive


Multiple Choice Multiple Answer
Question The tangible inputs in a business are
Correct Answer Capital , Machine
Your Answer Capital , Machine


Select The Blank
Question ________ planning determines the number , location and ownership of warehouses.
Correct Answer Warehouse
Your Answer Logistics


Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form


True/False
Question Marketing involves a backward communication from consumer to producer
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Maximum number of new product ideas come from
Correct Answer Internal sources
Your Answer Customers


True/False
Question A channel's length is also called as horizontal dimension.
Correct Answer False
Your Answer False


True/False
Question Firms that lack promotional capabilities rely on middlemen.
Correct Answer True
Your Answer True


Select The Blank
Question ________ concept increases the efficiency of economic system
Correct Answer Marketing
Your Answer Marketing


Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke


Select The Blank
Question ________ exists when a few large independent firm accounts for bulk of an industry's sales.
Correct Answer Oligopoly
Your Answer Oligopoly


Multiple Choice Multiple Answer
Question Total cost concept includes
Correct Answer Damaged goods , Inventory obsolescence , Transportation
Your Answer Damaged goods , Inventory obsolescence , Transportation


Multiple Choice Multiple Answer
Question Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales persons
Your Answer Advertising , Packaging , Mass media


Multiple Choice Single Answer
Question The traditional approach towards uncertainity is
Correct Answer Binary
Your Answer Tertiary


Multiple Choice Single Answer
Question It is an approach to cost reduction in which components are studied to determine if they can be made by cheaper methods of production
Correct Answer Product Value Analysis
Your Answer Profit Value Analysis


Multiple Choice Multiple Answer
Question Characteristics of Effective segmentation
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible


True/False
Question Secondary data is cheaper and faster to collect than primary data
Correct Answer True
Your Answer True


Select The Blank
Question ________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer Marketing
Your Answer Marketing


True/False
Question Image building pricing objective reduces the price war among competitor.
Correct Answer True
Your Answer False


Multiple Choice Single Answer
Question These are tentative explanations of problem, formulated on the basis of insight and knowledge about the problem
Correct Answer Hypothesis
Your Answer Hypothesis


Multiple Choice Single Answer
Question It is the process of identifying smaller markets within a larger market.
Correct Answer Segmentation
Your Answer Concentration


Multiple Choice Multiple Answer
Question Drawbacks of Survey of Buyer's intention method are
Correct Answer Not accurate , Time consuming
Your Answer Not accurate , Time consuming


Multiple Choice Single Answer
Question The tool used for future decision making in 'True Ambiguity' scenario is
Correct Answer Non-linear dynamic model
Your Answer Option valuation model


Multiple Choice Multiple Answer
Question Characteristics for effective market segmentation are:
Correct Answer Actionable , Measurable , Accessible
Your Answer Actionable , Measurable , Accessible


Select The Blank
Question A change in quantity demanded of a product is caused by a change in its ________.
Correct Answer Price
Your Answer Price


Select The Blank
Question ________ leads to generalisation where similar stimulus generate the same kind of response
Correct Answer Reinforcement
Your Answer Reinforcement


Select The Blank
Question Specific ________ emerge from broad stratefgies
Correct Answer Tactics
Your Answer Tactics


Multiple Choice Multiple Answer
Question Shorter distribution channel results in
Correct Answer Limited market coverage , Reduced costs
Your Answer Reduced costs , Limited market coverage


Multiple Choice Single Answer
Question It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue.
Correct Answer Demand elasticity
Your Answer Demand elasticity


Match The Following
Question Correct Answer Your Answer

Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price Pure competition Pure competition

Only one seller and no competition permitted legally Monopoly Pure monopoly

Few sellers but account for bulk of industry's sales Oligopoly Oligopoly

Many sellers and buyers and each seller's offering is somewhat different than others Monopolistic Monopolistic



Select The Blank
Question ________cost accounting measures the cost of producing and ignores the cost of non-producing
Correct Answer Traditional
Your Answer Modern


Multiple Choice Single Answer
Question This involves combining two or more levels of a channel under one participant's control.
Correct Answer Vertical integration
Your Answer Vertical integration


True/False
Question Group influence is weak both in product and brand choice in Decline stage of Product life cycle
Correct Answer True
Your Answer True


True/False
Question Inndustrial goods are sold to end-users for personal consumption.
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question Income,occupation,education, age,marital status are factors of which type of segmentation?
Correct Answer Geographic , Demographic
Your Answer Demographic


Multiple Choice Multiple Answer
Question Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor
Your Answer Cost factor , Time factor


Multiple Choice Multiple Answer
Question These products move through short channels:
Correct Answer Eggs, Bread , Clothing , Cement
Your Answer Eggs, Bread , Clothing , Maruti 800 Car


Multiple Choice Multiple Answer
Question What is Marginal cost?
Correct Answer The additional cost of each unit of product , It ignores non price competition , Marginal revenue is less than average revenue
Your Answer The additional cost of each unit of product


True/False
Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question This data is originated by original research through observation/ enquiry
Correct Answer Primary data
Your Answer Internal data


True/False
Question The demand for a specific brand within a product category is called selective demand.
Correct Answer True
Your Answer False


True/False
Question Systems are formal and informal rules and regulations that complements the company structure
Correct Answer True
Your Answer True


Select The Blank
Question ________ measures actual sales and not intentions to buy
Correct Answer Market tests
Your Answer Simple trend analysis


Multiple Choice Single Answer
Question Recovery stage in business cycle is also called
Correct Answer Upswing
Your Answer Upswing


Multiple Choice Single Answer
Question It refers to the relatively more durable company arrangements and relationships
Correct Answer Structure
Your Answer Strategy


Select The Blank
Question A speciality product is ________ intensively distributed than a shopping product
Correct Answer Less
Your Answer Less


Match The Following
Question Correct Answer Your Answer

Wide market coverage is achieved. Intensive distribution. Intensive distribution.

Helps in the process of matching demand and supply. Marketing channel Marketing channel

No intermediaries between producer and consumer. Direct channel Direct channel

Combining two or more levels of a channel under one participant's control. Vertical integration Vertical integration