Marketing Management-12

Marketing Management


True/False
Question Sales contests, consumer contests are examples of public relations.
Correct Answer False
Your Answer False


True/False
Question The life cycle of product category is the shortest.
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question Factors affecting demand of a product?
Correct Answer Population , Increase in buying power
Your Answer Population , Increase in buying power , Buyer preferences


True/False
Question Boston consultance group Matrix focusses on future business.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question "Law of demand" is
Correct Answer More units of product are demanded at lower price
Your Answer More units of product are demanded at lower price


Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession


Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer are the same ?
Correct Answer Subsistence
Your Answer Subsistence


Match The Following
Question Correct Answer Your Answer

This refers to the number of product items within each product line. Product depth Product depth

This includes all product item's a company offers. Product mix Product mix

This is a group of products that are related. Product line. Product line.

This is the total number of product lines. Product breadth Product breadth



Multiple Choice Multiple Answer
Question What are the stages in new product development ?
Correct Answer Idea screening , Market testing , Commercialisation
Your Answer Idea screening , Market testing , Commercialisation


Multiple Choice Single Answer
Question In this pricing, prices are set high to benefit from the price quality relationship that exists in many consumer's mind
Correct Answer Prestige pricing
Your Answer Prestige pricing


Multiple Choice Multiple Answer
Question Types of Organisational Market
Correct Answer Reseller market , Industrial market , Government market
Your Answer Reseller market , Industrial market , Government market


Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Sales


Multiple Choice Multiple Answer
Question What are variable costs?
Correct Answer Material , Labour
Your Answer Electricity , Material , Labour


Multiple Choice Single Answer
Question One mass market served with one basic product throughout is called:
Correct Answer Market aggregation
Your Answer Market aggregation


Select The Blank
Question ________ is some characteristic of people in the market that helps in dividing it.
Correct Answer Factor
Your Answer Age


Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary


True/False
Question Market oriented organisation do not need to prepare a marketing mix for a product that offers few consumer benefits
Correct Answer True
Your Answer False


True/False
Question Demand for industrial goods fluctuate more than consumer demand
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question It is a paid form of non personal communication.
Correct Answer Advertising
Your Answer Advertising


Select The Blank
Question Optimum marketing mix is obtained using analysis, ________, implementation and control.
Correct Answer Planning
Your Answer Planning


Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange
Your Answer Exchange


Select The Blank
Question ________ is a delivery of standard of living to society
Correct Answer Marketing
Your Answer Marketing


Multiple Choice Single Answer
Question Marketer tries to seek what kind of response from the other party?
Correct Answer Behavioural
Your Answer Transaction


Select The Blank
Question ________ provides more information than Advertising and is relatively inexpensive.
Correct Answer Publicity
Your Answer Publicity


Multiple Choice Multiple Answer
Question Types of strategic business units are :
Correct Answer Stars , Cash cows , Question marks
Your Answer Stars , Cash cows , Question marks


Multiple Choice Single Answer
Question An example of Want is :
Correct Answer Continental food
Your Answer Shelter


Multiple Choice Single Answer
Question It is a reduction in list price that helps marketer to adjust actual price without changing published list prices
Correct Answer Discounts
Your Answer Discounts


Multiple Choice Multiple Answer
Question These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough
Your Answer Sold on basis of benefits , Quality control is tough


Multiple Choice Multiple Answer
Question Ways to make people do trial purchases?
Correct Answer Coupon offers , Discounts , Samples
Your Answer Coupon offers , Samples


Select The Blank
Question ________ allowance is used to communicate about the values of the product and special event
Correct Answer Promotion
Your Answer Trade


Multiple Choice Single Answer
Question This distribution limits intermediaries to one per given territory.
Correct Answer Exclusive
Your Answer Exclusive


True/False
Question Consumer behaviour is easy to understand in familiar country like India for Indians.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations
Correct Answer Time Series Analysis
Your Answer Time Series Analysis


Match The Following
Question Correct Answer Your Answer

Customer is the focal point in Marketing Marketing

Tangible sources Capital, machines,raw material Capital, machines,raw material

Intangible sources Information, time and technology Information, time and technology

Consumer to producer Backward communication Backward communication



True/False
Question The key to successful new product introduction lies in a systems approach.
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question The micro-environment consists of following components:
Correct Answer Marketing intermediaries , Customers , Competitors
Your Answer Marketing intermediaries , Customers , Competitors


Select The Blank
Question ________ guides the development of advertisements and personal sales presentations.
Correct Answer AIDA
Your Answer AIDA


Select The Blank
Question Market ________ is more prevalent than Mass marketing
Correct Answer Segmentation
Your Answer Segmentation


Select The Blank
Question ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job.
Correct Answer Underemployment
Your Answer Underemployment


Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form


Multiple Choice Multiple Answer
Question When is demand inelastic?
Correct Answer Price cut causes revenue to decrease , Price rise causes revenue to increase
Your Answer Price cut causes revenue to decrease , Price rise causes revenue to increase , Price do not remain steady


True/False
Question Communicating with middlemen requires information which is different to the information required in communicating with the final buyers.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke


True/False
Question MIS provides marketers with the right amount and type of information in a timely fashion.
Correct Answer True
Your Answer True


Select The Blank
Question ________ describes a person's favourable or unfavourable action tendencies towards object
Correct Answer Attitudes
Your Answer Attitudes


Multiple Choice Single Answer
Question Marketer has no control over setting the price in which type of market structure?
Correct Answer Competition
Your Answer Competition


Multiple Choice Single Answer
Question Profits are negative in which stage of product life cycle?
Correct Answer Introductory
Your Answer Decline