Marketing Management-8

Marketing Management


Multiple Choice Single Answer
Question This allows a marketer to adjust the actual price a customer pays for new product without reducing it's list price
Correct Answer Trade-in allowance
Your Answer Brokerage allowance


Select The Blank
Question Demographic, cultural, political, natural etc combine to form ________ environment.
Correct Answer Macro
Your Answer External


Multiple Choice Single Answer
Question These groups tend to informal behavoiur and there is continuous interaction among people
Correct Answer Primary
Your Answer Primary


Multiple Choice Single Answer
Question Members of this class neither possess family status nor unusual wealth but their primary concern is career
Correct Answer Upper-Middle
Your Answer Upper-Middle


Multiple Choice Multiple Answer
Question Planning of long term strategies are based on following factors:
Correct Answer Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources
Your Answer Opportunity , Strengths , Objectives, Strategies, Situation assessment, Organisation mission


True/False
Question Macro environment is composed of the major forces that pose opportunities and create threat for the Co.
Correct Answer True
Your Answer True


True/False
Question Services can be stored in inventory.
Correct Answer False
Your Answer True


Select The Blank
Question ________ is a modern plant consisting of modules centered around a stage in the production process
Correct Answer Flotilla concept
Your Answer Flotilla concept


Multiple Choice Single Answer
Question It refers to formal and informal rules, regulations and procedures that complements the company structure
Correct Answer Systems
Your Answer Systems


Multiple Choice Single Answer
Question As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called
Correct Answer Law of diminishing marginal utility
Your Answer Price elasticity of demand


Select The Blank
Question ________ of physical distribution activities increases it's productivity as well as of manufacturer.
Correct Answer Automation
Your Answer Generalisation


Multiple Choice Multiple Answer
Question Socio-cultural environment consists of
Correct Answer Social class , Culture
Your Answer Technology , Social class , Culture


Multiple Choice Single Answer
Question These are the elements of a plan that specify how objectives are to be achieved
Correct Answer Strategies
Your Answer Strategies


True/False
Question Demand is highly elastic for industrial goods
Correct Answer False
Your Answer True


True/False
Question Image building pricing objective reduces the price war among competitor.
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question What are psychogenetic needs
Correct Answer Belonging , Recognition
Your Answer Belonging , Hunger , Thirst


Select The Blank
Question Japan's major productivity gains are the results of social changes brought about by ________
Correct Answer Statistical quality control
Your Answer Michael Porter's model for Industry Analysis


True/False
Question Change in company's strategy gives rise to problems necessitating a new structure to be made
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question Market means:
Correct Answer People with desires , People with willingness and ability to buy , People become customer as they are authorised to buy
Your Answer People with willingness and ability to buy , People with desires , People with willingness to buy


True/False
Question Buyers are geographically concentrated in the consumer market.
Correct Answer False
Your Answer True


Multiple Choice Multiple Answer
Question Money is invested by way of
Correct Answer Debt , Equity
Your Answer Debt , Risk , Equity


Select The Blank
Question A speciality product is ________ intensively distributed than a shopping product
Correct Answer Less
Your Answer High


Multiple Choice Multiple Answer
Question Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales persons
Your Answer Advertising , Packaging , Mass media


Select The Blank
Question The factor of satisfaction and ________ motives are consistent in society
Correct Answer Profit
Your Answer Production


Multiple Choice Single Answer
Question It is the process of buying out the product developed by someone else
Correct Answer Acquisition
Your Answer Acquisition


Multiple Choice Multiple Answer
Question Trade promotions include
Correct Answer Push money allowance , Promotional allowance
Your Answer Push money allowance , Cash rebates , Promotional allowance


True/False
Question Distribution costs are low when intermediaries are used in the channel.
Correct Answer True
Your Answer True


True/False
Question "The customer is always right" is the spirit of marketing concept.
Correct Answer True
Your Answer True


Match The Following
Question Correct Answer Your Answer

Experimental research One factor is constant and holding other factors Tests hypothesis about the relationship between dependent variables

Motivational research It analyses consumer motives Obtains data from respondents in person

Historical research Uses past experiences to find solutions Uses past experiences to find solutions

Survey research Obtains data from respondents in person It analyses consumer motives



Multiple Choice Single Answer
Question Put the stages of adoption process in order
Correct Answer Awareness, interest, evaluation, trial, adoption
Your Answer Awareness, interest, evaluation, trial, adoption


True/False
Question Augmented product includes the actual product plus any additional services such as maintenance, intallation etc.
Correct Answer True
Your Answer True


Select The Blank
Question ________ is a descriptive thought that a person holds about something
Correct Answer Belief
Your Answer Attitude


Multiple Choice Single Answer
Question This portfolio involves major capital investments which will result in either large pay offs or large losses
Correct Answer Big bets
Your Answer No-regret moves


Select The Blank
Question ________ is an important tool for planning and controlling the firm'a activities
Correct Answer Sales Forecast
Your Answer Sales Forecast


Multiple Choice Single Answer
Question New products enter the market and old customers make repeat purchase during which stage of product life cycle?
Correct Answer Growth
Your Answer Growth


Multiple Choice Multiple Answer
Question The external sources of Primary data are :
Correct Answer Retailer , Wholesaler , Libraries
Your Answer Company personnel , Retailer , Wholesaler


Match The Following
Question Correct Answer Your Answer

Demand elasticity Effect on price due to change in quantity demanded and revenue Price cut causes revenue to decrease

Law of demand More units are demanded at lower price More units are demanded at lower price

Change in demand More or less units are bought despite no change in price Increase in quantity demanded due to reduction in price

Change in quantity demanded Increase in quantity demanded due to reduction in price Effect on price due to change in quantity demanded and revenue



Multiple Choice Single Answer
Question The tool used for future decision making in 'True Ambiguity' scenario is
Correct Answer Non-linear dynamic model
Your Answer Non-linear dynamic model


Multiple Choice Multiple Answer
Question Limitations of Traditional cost accounting are
Correct Answer Assumes factory as an isolated entity , It measures only the cost of producing
Your Answer Assumes factory as an isolated entity , It measures only the cost of producing , It uses time as a unit of measure


Multiple Choice Multiple Answer
Question The tangible inputs in a business are
Correct Answer Capital , Machine
Your Answer Capital , Machine


Select The Blank
Question Modern Accounting uses ________ as a unit of measure
Correct Answer Time
Your Answer Time


Select The Blank
Question Major reason for success for new product is ________ product.
Correct Answer Superior
Your Answer Well advertised


Select The Blank
Question ________ allowance is used to communicate about the values of the product and special event
Correct Answer Promotion
Your Answer Cash


True/False
Question Style of a company are the patterns of actions taken by members of top management over a period of time
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question Total cost includes :
Correct Answer Fixed cost , Variable cost
Your Answer Variable cost , Marginal cost


Multiple Choice Single Answer
Question It is an approach to cost reduction in which components are studied to determine if they can be made by cheaper methods of production
Correct Answer Product Value Analysis
Your Answer Cost Value Analysis


Multiple Choice Multiple Answer
Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements.
Correct Answer Sales management , Advertising
Your Answer Pricing , Sales promotion